Dr. José Antonio Rosa, Professor and John and Deborah Ganoe Faculty Fellow, Iowa State University 

Dr. José Antonio Rosa is Professor of Marketing and John and Deborah Ganoe Faculty Fellow in the ISU Ivy College of Business, and Faculty Fellow in the Office of Diversity and Inclusion at Iowa State University.  He studies topics such as patient compliance with healthcare regimens, behaviors and decision making by low-literacy and subsistence consumers, consumer and organizational innovation, the social construction of product markets, and the role of embodied knowledge in consumer and managerial thinking. His research has appeared in peer-reviewed publications such as Journal of Marketing, Academy of Management Journal, Journal of Academy of Marketing Science and Journal of Consumer Psychology. José has taught marketing management, marketing strategy, consumer behavior, organizational change, and managing for innovation at multiple institutions, and recognized for undergraduate, graduate, and executive-professional teaching excellence.  He has been a Fulbright Fellow in Chile and Colombia, an American Council on Education Fellow, served on the Transformative Consumer Research Advisory Board, and provided enduring support to The PhD Project – an industry and higher education partnership that has added over 1800 professors of color to US business schools.  One of Jose’s career missions is mentoring students and faculty of color, for which he received the 2016 American Marketing Association’s Williams-Qualls-Spratlen Multicultural Mentoring Award and was inducted into the PhD Project Hall of Fame.  José is passionate about research, teaching, and service that contribute to sustainable business practices and social well-being, and about preserving widespread access, freedom of inquiry, and shared governance at US higher education institutions. He holds degrees from University of Michigan, Dartmouth College, and General Motors Institute (Kettering University).  Prior to entering the academy, José held management positions in sales, product planning, marketing, and manufacturing in the automotive and banking sectors.